Out with the old…*

So, things are changing here at Goldstein Mountain. It’s really hard to believe, but in two weeks I will be hanging up my bright yellow logo for good, and heading off to join the team at TMW as a community manager.

I don’t really want to focus on what I will be doing yet as I haven’t started it and there’s a lot to take in and I will need time to adjust. But a brief look back at a little less than five years at Dogs Trust seems appropriate. Indeed, I could hardly stop myself.

Dogs Trust has been really key to me working out where I want to go. I arrived as a bewildered tech blogger, and am leaving as an experienced digital marketer who’s been allowed to experiment, learn and develop on the job, knowing for sure that I want to specialise more in social and communities. The amazing freedom and respect that the digital team has always been granted here has, I think, been the envy of various discussions held at NFP Tweetup and similar events. I’ve been proud to help contribute in my small way to the reputation for openness and forward thinking that Dogs Trust carries in the digital world.

I’ve been very privileged to work with two excellent digital bods, who will be friends for life. And though I needed to branch out and challenge myself and learn more, it is wonderful to leave with utter fondness and on a totally positive note.

I really think whoever nabs the currently available role in the digital team will be a very lucky person. It is not exactly my job as it is / was – a slightly restructure means it’ll be a bit more admin, and a bit less strategy – but for a junior marketer looking to take the next step, it’ll be a golden opportunity to make that leap in a supportive and fun environment.

A few fabulous memories I’ll be taking with me:

Rehoming our first dog through Twitter

– Finally hearing that Bentley, a Canine Care Card dog whose first owner passed away and who was then returned to us due to his second owner’s illness, had settled into a loving home for good – thanks to a Facebook post.

– Speaking in front of a huge crowd of dedicated animal welfare professionals at ICAWC in Stresa, Italy, after only a few months in the job.

– Attending two Dogs Trust Honours award ceremonies.

Although I only have a couple of weeks left, I’m still leaping on every opportunity to be 100% involved until the last possible moment. I was chuffed that my first go at Vine for the charity got quite a bit of positive attention – feels like as good a parting shot as any! (And I just happened to brainstorm a load of other ideas and email them to people because I’m that kind of colleague.)

At the risk of sounding like Joey Tribbiani and his giving and receiving, the next fourteen days are going to be a lot about endings and beginnings. With all the strangeness, sadness, delight, excitement and confusion that come with them.

I can’t wait.

*I was going to call this “Winds of change…” but then I thought of The Scorpions and that song that was EVERYWHERE for one apparently endless Summer and whose opening lines (allegedly “I follow the Moskva down to Gorky Park”) actually sounded for all the world like “I follow demosquat, and down to Bonkly Ponk”. So… yeah.


  1. Good luck Alexandra! I remember interviewing Richard Marshall for news stories in my very early digital career, ever a small world.


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